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Hello 👋 I’m Aaron, experienced operator, builder, and out-of-the-box thinker.

I’m excited to share my latest work with you and keep you in the loop as this community grows.

Like pudding, culture and technology evolve over time from a mix of ingredients — shaped by taste, trial, and context, constantly reimagined into something familiar yet new. This blog serves up that intersection: where tradition meets innovation, and where the things we make—and how we make them—reveal who we are and where we’re going.

If you’d like updates on new projects and posts, just pop your email below and I’ll send them straight to your inbox.👇

The New Media Paradigm Shift

Dec 11, 2025

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9 min read

The New Media Paradigm Shift

AMA Candid Moments & Big Insights from VP of Technology at the NFL

Sep 30, 2025

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1 min read

AMA Candid Moments & Big Insights from VP of Technology at the NFL

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"People don't know what they want until you show it to them.” — Steve Jobs

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